Ted Books App Launches with an Enticing Free Offer
TED Books are “short original electronic books produced every two weeks by TED conferences. Like the best TEDTalks, they’re personal and provocative, and designed to spread great ideas. TED Books are typically under 20,000 words — long enough to unleash a powerful narrative, but short enough to be read in a single sitting.”
There are two ways to buy TED Books:
1. Individually, for $2.99 each on the the TED Books app, Kindle, iBook or Nook.
2. Subscribe via the Ted Books app ($14.99 for 3 months) and automatically receive a new ebook every two weeks. If you subscribe within 90 days of the July 19, 2012 launch, you can download the entire back catalog for free.
The Story of Ted Books (from ted.com): The success of TEDTalks has demonstrated that millions of people around the world are hungry to absorb new ideas. Many of the talks create a desire to go deeper — but not everyone has the time to read an entire book on a subject. TED Books fill that gap. With more demands than ever on people’s time, we think many will welcome the chance to absorb a TED Book on a single short plane flight or on a day’s commute.
While a traditional book is at least 60,000 words, TED Books, at fewer than 20,000, allow a writer to flesh out an idea in a satisfying way — without requiring a week of reading time. We created this imprint because new e-book technologies like Kindle and iPad have changed the rules of the game. Just as iTunes allowed people to build new listening habits around individual music tracks instead of albums, so the new reading technologies allow instant distribution of books of any length — facilitating new, more focused reading habits.