Random House Launches 3 Digital-Only Imprints
December 20, 2012 by Meg Rayford
Publishing giant Random House made a major move towards digital with its recent announcement of three new digital-only imprints.
In November, Gina Centrello, President and Publisher of The Random House Publishing Group (RHPG), announced the launch of three new genre-fiction, digital-exclusive imprints: Alibi (mystery/thriller); Hydra (science fiction); Flirt (YA/New Adult) and an expanded list under the recently re-launched Loveswept (romance). Each publishing program will be supported by its own fully-dedicated editorial, marketing, and publicity team.
The Loveswept publishing program—an imprint comprised of new digital-original and classic romance titles—was re-launched in 2011. Since then, new authors have been acquired and launched under the imprint, and new digital-original titles have been published each month. Building on this success, the digital-only program will be expanded to include the popular mystery/thriller, new adult, and science fiction/fantasy genres.
“As publishing continues to evolve, with more authors finding their first home in digital, our challenge is to create new ways for readers to discover books,” said Allison Dobson, who will oversee the new imprint program. “This dedicated team understands both the content and medium, and can effectively break out authors in the digital space.”
As digital publishing continues to gain ground, it is clear that Random House is positioning itself as a destination for writers who want to publish digitally. No longer is digital being ignored; now, digital publishing is getting the respect it deserves, even from the big guys.
Not only will authors have access to editors, publicists, and designers, but they will also be supported by marketing and sales teams. In other words, writers in the digital medium will be afforded the same support as traditional, print-only writers.
Looking at the imprint’s website, it appears that digital writers may actually have an edge; while Random House (and many other publishing houses) requires writers to work with a literary agent to submit their work, the digital-exclusive imprints invite writers to submit manuscripts directly, through submission forms on their website.
Are you itching to write the next great novel? Instead of putting pen to paper, why not grab your laptop or tablet, and submit a digital manuscript?