Have you been struggling to get your website visitors to perform the actions you want them to? If so, your website could probably use some conversion rate optimization.
Whether you want visitors to purchase a product, sign up for a newsletter or fill out a contact form, there are some proven strategies you can use to achieve a high converting website. In this article, we present some tried-and-true tips that will prompt your users to follow the path you want them to once they arrive on your site.
Tip #1: Create an easily understandable value proposition
A value proposition is a clearly articulated statement that explains how your product or service will benefit the customer and why they should choose you over a competitor. By definition, it needs to be as easy to understand as possible.
An effective value proposition has three components:
- The benefits the customer will receive
- How these benefits connect to your product or service
- What makes your product or service stand out from the competition
Without a punchy, intelligible value proposition, your chances of converting will be significantly lower since visitors will struggle to understand what exactly your offer is.
Tip #2: Stay above the fold
When it comes to online content, you want to grab users’ attention as quickly as possible. Today’s consumers have very limited attention spans, especially in the online world.
With this in mind, content that is designed to convert visitors should appear above the fold on your landing pages. In other words, the portion of your page that is visible without having to scroll down.
Tip #3: Build a sense of trust
Online consumers are understandably highly suspicious of companies and brands they have never heard of before. In this regard, building a sense of trust is absolutely crucial to obtaining regular conversions on your website.
So, how do you make your visitors view you as trustworthy?
Attractive website design
The first and most obvious way to build trust is by having a well-designed website that looks professional. If you think you might have trouble with this stage, you might want to consider using a website design agency.
Customer reviews and testimonials
A sure-fire way to establish trust is to feature positive testimonials on your website. In addition, be sure that users have the ability to leave reviews on your Google My Business page. Today’s consumers tend to trust other consumers’ opinions (social proof) and will be more likely to convert after reading positive comments about you.
Another great way to foster trust while building a solid reputation in your industry is by implementing a content strategy. Define a schedule and regularly provide content centered around your business that is highly informative and provides value to your website visitors.
When you run an online business, conversions are everything. If you are having trouble getting your visitors to take the actions you want them to take, it can be a frustrating experience.
Fortunately, there are some proven strategies that are at your disposal. Craft an effective value proposition, keep your highest converting content above the fold and build a sense of trust among your visitors to see your conversion rate start rising.