Maybe you’re not the biggest fan of social media. Sure, it can be annoying when everyone at the dinner table is scrolling through their Facebook feeds and dissecting Instagram pictures. But even if you’re not the biggest fan, you can’t deny that social media connects you to some of your favorite brands, products, and services around the world.
More companies are turning to social media platforms as their main marketing tool. It turns out Facebook, Instagram, Twitter and Snapchat aren’t just for personal pleasure. Major brands have huge social media followings, and small businesses are putting more effort into their social media game as well.
If you run a company or work in the marketing department of a business, you need to start thinking about how to improve your brand’s presence on social media platforms. For those of you who are still on the fence about it, check out these 4 reasons to invest in a social media marketing company.
It allows you to create a loyal customer base
Maybe you get a feeling of accomplishment when you look at the number of friends on Facebook or followers on Instagram. We’re not saying that your popularity is determined by how many friends you have, but in the case of a business this is often the case. For example, one of the biggest shoe manufacturers in the world – Nike – has over 32 million followers on Facebook.
Of these 32 million followers, chances are a good deal of them actually wear Nike shoes or plan on purchasing a pair in the future.
You’ll be able to look into the lives of your potential customers
A major aspect of reaching out to your customers is to first know who your customers are. Does your product cater to older women or young professionals? Investing time in social media marketing will allow you to determine who your customer base is, therefore who you should be reaching out to most.
It can generate more organic traffic to your company website
Consumers in 2019 often look into a product by first visiting the company’s social media pages. On a company’s Facebook page you can see the overall rating, read honest reviews from other customers, and even get a feel for what the company stands for. Once the social media pages are check out, then it is time to visit the actual company website.
For this reason, having social media accounts on several platforms is crucial. If you want to generate traffic to your website, you need to start by getting people interested in your Facebook and Instagram pages.
It is one of the most efficient marketing tools
Social media reaches billions of people around the world on a daily basis. Since so many people utilize social media regularly, it would be silly not to utilize it as your main marketing tool. You can share information about your products, get more clicks for your website, inform your customers about upcoming promotions on your social media pages. And chances are lots of people will actually see it!