6 Highly Effective Link Building Strategies for Small Businesses

As a small business, you will want to find ways to expose your brand to as many people as possible. Otherwise, how can you hope to compete with larger corporations?

Unfortunately, not many small businesses have the same marketing budget as their bigger counterparts, but that does not mean that you can’t find effective ways to improve your visibility online.

Having a solid link building strategy in place is crucial if you want your website to rank highly on the most popular search engine sites. Besides, how many people actually look further than the first page of a Google search?

Fortunately, there are several link building strategies that you can implement. These range from basic concepts to the more intricate solutions that will enable you to create lots of compelling and high-quality backlinks, significantly boost your traffic and increase your site’s credibility.

What more could you ask for from a digital marketing solution?

1.   Build a Relationship with Relevant Influencers

Niche-specific influencers can help you build meaningful and long-term relationships as their followers will trust them, and therefore, will also trust the brands that they align themselves with.

If you regularly contribute to a popular blog and link out to your own website, you are further cementing their trust in you and your business.

However, making the initial connection with popular bloggers and influencers can be challenging, so you may want to enlist the services of clickintelligence.co, a link building agency who can help connect you with the most trusted and authoritative websites in your niche.  

2.   Make Sure You Create High Quality Content

If you are to have any hope of getting backlinks from leading bloggers and influencers in your specific industry, then you need to ensure that you are creating original, relevant and good quality content on your site.

Although it may be tempting to simply reiterate content from other blogs within your niche, if you want backlinks from authoritative and reputable sites, then creating amazing content should be a priority.

3.   Interact With Other Bloggers Within Your Niche

Google looks favorably on businesses that actively participate with other experts within their specific niche, as it makes these bloggers appear more relevant. The simplest way to get started is by commenting on influential bloggers’ content. The more time you invest in leaving relevant and interesting comments, the more likely you are to gain valuable links.

4.   Include Links Every Time You Publish Video Content

Video content is increasing in popularity each and every day, and it is set to account for 80% of all internet traffic by 2021. That is a lot of eyeballs. Therefore, it has never been more important to include a link to your website in the video description area every time you publish a video online.

5.   Create and Distribute Infographics

This is not a particularly cheap option, but it is a highly effective one, nonetheless. An infographic has the ability to generate 37.5% more backlinks than a standard blog post, which proves that this type of visual is still as effective as ever before.

However, it is important to remember that infographics should always be used appropriately for displaying information such as data, statistics and research. Improper use will simply put off readers.

6.   Manual Outreach

You can’t create a successful and well-rounded link building campaign without including some sort of manual outreach. Whether you choose to send out emails to as many relevant people within your niche as is humanly possible — with the hope that some might link back to you — or if you prefer to tailor your efforts to the most authoritative sites, outreach should be a key component in any link building strategy.

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