When trying to get your products in the hands of other businesses to sell, is everything working out?
No matter what you manufacture, you want those selling your brand to do their utmost for you. That is getting sales numbers up and revenue increasing month after month.
That said you know more times than not that this is not always going to be a reality.
For a myriad of reasons or even one in particular, the sales can slow down. When they do, it is important to try and put your finger on why this is.
Could one of the reasons be you are not selling your products to the right businesses?
Make Sure You Build Strong Relationships
In doing all you can to forge strong relations with those offering your brand to the public, remember:
1. Who you work with – Whether you sell your products to Walmart or Target or a little mom and pop shop, know who it is. For example, manufacturing and selling o-rings from Apple Rubber could net you success. Such devices are for many different capacities. Aerospace, automotive and medical are only a few of the industries where such o-rings are. These seals get tested day after day and oftentimes under extreme temperature variations. As such, it is important for anyone selling them to explain to the buying public how they benefit from the product. By working with knowledgeable businesses, you stand a good chance of sales increasing.
2. How you market your brand – While working with the right businesses, do not forget how big B2B marketing is. Such marketing goes a long way to help your business stand head and shoulders above others. Although marketing your brand rests on your shoulders, it is vital those selling help. Do the businesses selling your products have them on display in a noticeable area of their store? Are they doing any online promotions with your brand? Have they done any analysis over the months or even years to look for sales trends? These are all important components of having a winning formula for business success.
3. When to cut ties – You’d like to think that every relationship is important. That said there may come a time when you need to cut ties with one or more businesses. With that being the case, make sure you know the reason or reasons for such a move. It could be because sales are slow. It may be due to a lack of effective marketing and brand promotion. It might also be due to consumer habits. No matter why, know why you might pull the plug on a business relationship and how it can impact the big picture.
In doing all you can to sell your products to the right businesses, make sure you do your regular homework.
At the end of the day, you want your seal of approval on anyone you consider doing business with.