What Makes a Good Online Reputation Management Agency?

If you decide to do your own in-house reputation management marketing and social media and not employ an online reputation management agency, beware of a very pitfall. Do not create the wrong brand marketing for your product, you might create a colourful, appealing, informative site but it might not appeal to the target audience of your product and therefore not be very useful to increase business awareness, sale or your

Why you should know the Term SEO

Are you among the people who consider SEO a waste of money, time, and other resources? Are you struggling to understand what the heck search engine optimization is and why most startups and established company take it so seriously? Well, if your answer is ‘yes,’ you are in the same boat with many other business owners, marketing professionals, and entrepreneurs. One of the most important aspects of SEO is making

3 Quick Tips for Developing a High Converting Website

Have you been struggling to get your website visitors to perform the actions you want them to? If so, your website could probably use some conversion rate optimization. Whether you want visitors to purchase a product, sign up for a newsletter or fill out a contact form, there are some proven strategies you can use to achieve a high converting website. In this article, we present some tried-and-true tips that

SEO Trends to Look Out for in 2018

Online marketing is an industry which sees rapid change, often at the drop of a new Google algorithm update. SEO is extremely competitive and as such is constantly evolving. New techniques, technologies and strategies are always being formed in order to beat out the competition at the top of SERPs. Keeping on top of this constant wave of change can be challenging, but also exciting.   With 2018 well and

How to write effective landing pages

Do your research about the customers In order to really understand your target client, you have to perform a very deep research. This may include: Interviewing people Mining related forums, book reviews, product/service reviews Recording product first use Performing content audits Performing user-tests Surveying people Sending emails After that, analyze all of your materials and look out for repeated patterns, words and pain points. You’ll never Read more [...]

Social Media Marketing Failures (and the Lessons to be learned)

Social media marketing isn’t exactly easy for many, and that’s especially true for startups and traditional companies who are not savvy in the first place. Here are a few examples of social media marketing fails that you don’t want to emulate! United Airlines flight. This is perhaps the most notorious failure of them all, and it deserves to be mentioned first. UA employees were given priority on one of their

How to protect your servers from cyber threats

On a daily basis, battles rage over the internet between money-hungry black hat hackers and cyber security experts, the latter of which endeavor to keep data entrusted to them safe.   They employ a number of strategies to achieve these ends, from making use of the services that user behavior analytics companies offer to keeping all software patched and up to date.   Wondering how you can do the same

Facts about the Best SEO Companies to Be Aware of

In every industry, there are industry leaders. The same is true in the world of IT and everything involved in it. Not every search engine optimization company (SEO) is created equally, with some standing out a mile above the rest. However, how do you know which one is the best one? SEO Companies Facts The first thing to look for is the page rankings of the SEO company. With 80%

How to stand out as a web developer

There is a rising tide of coding and web development trainees coming onto the market. As one of the most accessible starting points, winning good web development work is a highly competitive effort. Freelance and contract-based web development offers excellent flexibility, but along with the freedom of working from home comes the challenges of winning work when the whole world is competing for those same opportunities. Employ the following strategies

Which Sports Can You Bet On When Using Online Casinos?

You might think that you can only play traditional casino games when you sign-up for an online casino. This includes games such as blackjack, poker, craps and roulette. Whilst all of those games are extremely engaging, you might want to try something a little different. When you sign up for an online casino from sites such as Casino Hawks, you have the option to bet on a wide range of