Local SEO is so much more important now than ever, especially since such results are often presented first in search engines. This almost always happens when people use mobile devices to search for something. Since the number of people using mobile devices to look for something is always growing, it is a certainty that you have to focus on local SEO if you want to be successful.
Unfortunately, most people make huge mistakes when trying to do local SEO work. However, if you want to do good decisions, here are some tips that are going to help you out a lot.
Optimizing The Website
The most important local SEO tip you have to do is to tell the search engines where the business is located and what it does. When you do not have this information inside the domain name, the site title part needs to be optimized. For instance, if you do Sydney SEO work, this can be added to the title so that the search engine robots can quickly figure out the location. Then, make sure that you add a local mention inside the description meta tag.
Claim Maps Listing
In the event that you are a business that is legitimate, there is a pretty good possibility that Google already knows about your existence. However, this does not mean that it knows everything. This is why you want to be sure that the listing is claimed. Your NAP has to be identical to what is present on the website. Make sure that you add categories, a unique description, hours and everything else that is needed. In addition, be sure that you Geo Tag images. Look online for information about how this has to be done. It is not at all complicated.
Get Good Citations
Citations can do wonders with Maps rankings. They are also a pretty good foundation for links that are locally branded. While most links you will get will be nofollow, they are still very important. Try to get local citations from websites like Manta, CitySearch, Yellow Pages and Yelp. All of these are free and will not take a lot of time. Just make sure that your NAP will always be the same so there is no confusion that is created.
Don’t Forget About Social Networks
Every single business interested in good local rankings needs social networks like Twitter, Pinterest, LinkedIn and Facebook. Be sure that you always get your social media pages set up and fill in the description. A link is also needed and you have to clearly state your description.
Whenever talking about local SEO, we need to focus on opportunities to get listed in high-quality local directories and get cited by local newspapers. The more links you get from resources that are highly respected, the higher the possibility you will get great local SEO rankings. Just make sure that you do not expect overnight results. Many people just get a couple of mentions and expect wonderful results. This is not how local SEO works.