Display stands have been used for promoting businesses for a very long time. Even now, huge businesses still make use of this advertising strategy. In fact, even small business owners have found the importance of using display stands.
The main reason why these stands are effective is because they target local audiences. People who want to get information about a business can just take a look at the information displayed on the screen. Sometimes, detailed information can be provided. Since you own the TV screen and the stand, you can put whatever information you want.
This is better than buying TV ads. If you decide to go in that direction, you have to be prepared to spend a lot of money. Thirty seconds of airtime could cost you a lot. Unless you are running a major international business, there is really no point in going for TV ads.
Another way to make the most out of a TV display stand is by placing it in public areas. It would be great if a lot of people see the information. You must also be strategic in determining these areas. For instance, if you sell educational products and supplies, placing them in schools and universities would be a great option. On the other hand, if you are selling women’s products, you can place the display stands near the female section of a department store.
Perfect for local businesses
The good thing about TV display stands is that they easily connect with the locals. If you are from the area and you wish to buy the products sold by a local business, you can immediately head to the store and buy the item. This is why business owners should find a way to strategically use display stands for targeting potential buyers.
Don’t expect results right away
A big mistake most business owners commit when using display stands for advertising is that they expect results right away. This is not a good thing to do. Note that just like any other advertising strategy – it takes time to see positive results. You can’t expect to be a sensation overnight.
The best thing for you to do is to track the progress of your advertising strategy. Make sure that you understand how people react to your ads so that you can improve them in the future. If your sales increase drastically, this strategy might be effective. You can use the ads again in the future.
If not, don’t give up on display stands right away. You might just have to change the kind of ads you flash on the screen. Other ads could provide much better results.
Image via freedigitalphotos.net (tungphoto)