Austin Camacho’s book, Successfully Marketing Your Novel in the 21st Century, is a crucial reference for any novelist seeking a firm grasp of fundamental principles and techniques necessary to get and keep his or her work in the public eye. The 22 chapters in Camacho’s book provide sensible and practical guidance for both the nascent and the more experienced novelist. The book covers a wide array of subjects, including everything from physical (and electronic) book production and distribution to creating memorable marketing materials on and off the Internet to the importance of exploiting “nontraditional” promotional and sales opportunities. It’s a highly informative book, fun to read and think about, and it’s written with warmth, wit and charm. I recommend it strongly.