Does a puppy with downturned ears or a kitten with large, innocent eyes tug at your heartstrings? If your charity needs to raise awareness for your cause and money for your coffers you might consider using some cute animals to help bring donations right from the hearts and wallets of your sponsors. No matter the type of charity you operate, you can successfully use both videos and pictures to promote your endeavours and raise money to help those in need in our communities.

Quality Images Bring Great Results

One of the steps that you might want to take is to partner with a video production team such as so that you can take advantage of their expertise with images that they use in their video production process. These experts can use lighting, backdrops, and symbolism that deliver your message to your audience effectively. A picture is worth a thousand words and perhaps a few more pounds if you highlight a furry creature that is appealing to the innermost feelings of your patrons who already have an inclination to help your charity. Clarity, focus, and how the subject is captured in a scene can make all the difference in the amount that is donated to your cause.


Choosing the Right Team to Help You

In order to get the images that you need to further your cause, you should partner with a team that understands your commitment to the charity sector completely. Knowing just how important your work is to those in need can help a professional team work diligently to deliver a product that impresses upon those in the community the critical contribution that they can make to further your efforts. The team will get to know the culture and climate of your organisation so that they can better craft a product that brings the donations that you need to improve the quality of life of those in the community who need a helping hand and a kind word or deed.

Raising Awareness One Step at a Time

The ice bucket challenge that helped to raise funds for ALS that took social media by storm last year is only one example of how a video or picture can raise the awareness of your charity. Because of videos going viral, a great deal of money was raised to help fight this debilitating disease; you too can make others aware of your efforts if you use touching photos or impressive videos to spread your message to those who are able to help with donations. You may have to begin with a small effort but keep in mind that quality is of great importance when you are trying to deliver the right message to the right audience.

To obtain the funding you need to conduct the charitable business to which you are committed you must strive to make others aware of your endeavours and solicit their help. By partnering with a reputable video production company you can effectively reach out and touch the heartstrings of your patrons who also want to help their neighbours improve their quality of life.

Image Courtesy of RAW Productions